What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…
Browsing: ISD Global
THIS WEEK IN THE FUTURE OF CARS: TRIAL AND ERROR
NO ONE SAID it would be easy. As automakers, developers, and tech companies pump funds into…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
Gender Stereotyping in Digital Advertising [Infographic]
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how…
4 Ways Instant Gratification Has Changed Content Marketing
I want what I want, and I want it now. Even if I will be…