Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
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The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…
Looking for an Uber? Book it through Snapchat’s ‘context cards’
(Reuters) – Snap Inc’s Snapchat on Tuesday introduced “context cards”, a new feature that will…
How to Maximize the Power of Video in Your Marketing Automation Efforts
Video is the surest route to building trust and real, human connections. Are you using…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
Healthcare Marketers’ Secret Weapon: The Phone [Infographic]
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…