How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
Browsing: ISD Global
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
10 Marketing Lessons From Apple (Infographic)
There’s a lot to learn from one of the world’s largest tech companies. Brainstorming ways…
Visual search products like Google Lens could revolutionize online shopping
Google announced new badges in its image search in August, just a day after Pinterest updated its…
In Search of Growth, Nike Personalizes Its Brand Experience
New York City’s new Nike By You studio—launching on September 16th—will be the brand’s epicenter for customization…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
27 Entrepreneurs Share Their Secrets to Staying Focused
Here is how to stay focused in a world filled with distractions. Today, being an…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…