Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
Browsing: ISD Global
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
The Most Important Design Of 2017
By creating the Pro Hijab, Nike sends an important message about inclusion and encourages a…
Daniel S. Schwartz of Restaurant Brands International on the Value of Hard Work
This interview with Daniel S. Schwartz, chief executive of Restaurant Brands International, the parent company of Burger…
How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]
Let’s be real: Nobody enjoys buying insurance—from car to home to health… Buying insurance is…
Innovation Is Not the Key to Success, Reinvention Is
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How…