BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
Browsing: ISD Global
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
I’m not who you think I am: the pitfalls of social media listening
Social media listening only tells half the story, says Katharine Milner. Marketers need to make…
Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims
Under Armour has rolled out its #WEWILL campaign to show its support to the victims of…
Why I’m expecting big things for Siri
Apple’s on a mission to turn its cheeky voice assistant into a powerful platform in…
Tech for tech’s sake will get you nowhere: get your idea right first
Thinking idea first, platform second, is the key to great tech innovations, writes Samantha Ramlu. Remember…
Future-watching: megatrends every marketer should be keeping an eye on
Michael Valos and Alvin Lee explore megatrends in tech, culture, society and institutions. “If by…
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
10 Ways to Use Chatbots for Marketing and Sales
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.…
Disruptive retail – 10 brands show how it’s coming to life
What makes a disruptive retailer? We’re all quite familiar with the idea of retail undergoing…