Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
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Crazy Things Elon Musk, Mark Cuban and Others Did to Get to the Top
When you’re an entrepreneur, you need to take risks to succeed. What does it take…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…
KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Hyperloop One Founders: We’re the Only Company Building ‘The’ Hyperloop
Hyperloop One’s founders are on their way to revolutionizing transportation the way the Wright Brothers…
Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…