How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
Browsing: ISD Global
For Brands, Twitter Is a Marathon, Not a Sprint
Opinion: Twitter long ago stopped being a 140-character-only platform, and its more engaging features offer…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Digital out-of-home: revisiting advertising’s origins in new ways
Digital out-of-home is finding new and innovative ways to return to advertising’s roots and original…
Marketing is no longer the underdog to sales
Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
What will Amazon’s video home assistant mean for advertising?
Amazon’s new video device, Echo Show, is getting publisher attention The Amazon Echo Show, the…
Moderate use of social media ‘builds resilience and wellbeing in young people’, report suggests
‘Moderate’ internet use was found to have some benefits for children, developing their social skills,…
How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…