The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…
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Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on…
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
Twitter created an ad format to put bots in your DMs
Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…