Google Hotel Ads Is Becoming the Behemoth Everyone Feared
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably…
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Advertising in the Age of Distraction
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to…
How To Rebrand An Unsavory History
Hotels are prime locations for scandal and intrigue, but embracing a controversial past can be…
The 20 Most Visible Sites on Google Search Results
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia…
Email’s Little Secret: 18 Words to Fly or Die By
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those…
Brand Gauge, Engage!
How Marketo is Transforming Its Brand From Science to Storytelling One might think that a…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
Google Can Finally Understand Your Drunk Texts
“Thisss isrealy awhsome.” Google would love to have the voices that come out of its…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…