The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Browsing: ISD Global
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
Alphabet’s Inventive Spoon Is Changing Lives
Liftware Level, a smart utensil, delivers both food and freedom. Stefanie Putnam smiles broadly as…
In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Gen Zers Are Savvy Ad Blockers
Those born during the Gen Z generation like the freedom to explore their interests –…
Instagram Business Profiles: Why Marketers Should Upgrade
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To…
Teens’ top brand choices include Nike, Facebook
Teens Love Nike, Are Over Under Armour What do Nike, Adidas, Starbucks and Facebook have…
Which Real-World Issues Are Twitter Users Discussing? (Study)
Terrorism, racism, climate change, human rights, HIV/AIDS, pollution, disease, poverty, equality and discrimination made up…