EXCLUSIVE: HOW TO BREAK UP THE SILICON VALLEY BOYS’ CLUB
Susan Wojcicki, the C.E.O. of YouTube, explains how the tech industry can disrupt its own…
Browsing: ISD Global
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…
Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Five Ways to Build Your Marketing Team’s Confidence
Remember when you first learned to ride a bike? Perhaps you had someone who stood…
The Future of Healthcare Marketing: Lessons for All Marketers
Between HIPAA regulations and high (often life-and-death) stakes, healthcare marketing can seem like a field…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…
Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing
Content marketing has many different meanings to many different CMOs. From messaging and branding to…
The latest trend in Snapchat ads: 360-degree video
When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend…
Exposing The One Part Of Apple Design You’ll Never See
In 5000times, designer Isabel Mager visualizes the repetitive tasks performed by the people who put…