Neither Heinz nor Don Draper appear in ads straight from ‘Mad Men’
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup…
Browsing: ISD Global
Adobe Is Building An AI To Automate Web Design. Should You Worry?
An experimental Adobe project brings machine learning and artificial intelligence to the graphic and web…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Feature: how Vinomofo got its mojo
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing…
A 2-Hour Marathon Once Seemed Unthinkable. Could Nike’s Radical New Shoe Be The Key?
Filled with post-EVA foam and a carbon fiber plate, this shoe was designed to increase…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
19 Facebook Marketing Predictions for 2017 From the Pros
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes…