Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…
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Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in…
The Biggest UX Challenges Of 2017
UX is no longer just about user experience. It’s about social justice. 2016 raised the…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
LinkedIn Changes: What Marketers Need to Know
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…
What Beyoncé & Shakespeare Have In Common: The Key To Creativity
What makes Beyoncé so iconic? Many artists have the talent, but few keep making hits like…