Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
Browsing: ISD Global
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
This whiter-than-white paint cools buildings down dramatically. Why isn’t it everywhere?
From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s…
How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…