Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Browsing: ISD Global
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
Marketing Under the C-Suite Microscope
Asking business leaders to rate the effectiveness of their marketing organizations is a bit like…
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts
The work of brand-building is never done, but don’t let that discourage you! Building a…
Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, research covered in…
the next big thing in marketing
There’s a perennial search for the next big thing in marketing, which can distract us…
Winning Online Advertising Tactics in 2021
In the uncertain times of a continuing pandemic and the unfolding economic recession, sustaining customers’…
Why the car dealership of the future looks like a midcentury modern living room
Lucid Motors wanted the showroom for its luxury electric vehicle to be more inviting and…
How Can AI Help us Close CX Gaps?
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
Volkswagen’s self-driving media play
Volkswagen’s autonomous vehicle plans are media plans – here’s why that matters. The german car…