The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: ISD Global
Robert De Niro and Roger Federer Talks Switzerland. No Drama!
Film advertisement created by BBDO, Switzerland for MySwitzerland, within the category: Hospitality, Tourism. Credits Advertising…
Most creative work is do-good fata morganas
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look…
Three proven strategies for advertising on Amazon
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of…
Marketing Wrapped: Top Marketing Moments of 2020
There is no “new” way to say this, so we’re just going to say it:…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
How brands can use ‘cute’ characters to drive results
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…
Five Differences Between Branding and Direct Response Every Marketer Should Know
Identifying the right combination of branding and direct response marketing is essential to establishing brand…
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…