Can marketers do long-term? A Toolkit for 2021
We humans are hardwired to think short-term. That served us in good stead when we were…
Browsing: ISD Global
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
FlyteVu’s Jeremy Holley on Zeppelin, Cash, and the Value to Brands of ‘Undiscovered’ Artists
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu,…
To Cut Costs, Know Your Customer
The economic disruptions caused by the ongoing pandemic are forcing myriad decisions on CEOs of…
13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring
Too many business owners write professional bios that are the literary equivalent of sleeping pills.…
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for brands to show…