Low digital experience maturity impacting customer experiences in SEA
The rapid migration to digital technologies driven by the pandemic has done little for digital…
Browsing: ISD Global
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
Everything in context – study reveals power of content-relevant ads
New research shows 70% of consumers in the UK are more likely to recall an…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…
What’s the worst political campaign branding of all time? Experts weigh in
Political gaffes or so common they could be their own subgenre. A slip of the…
This weighted blanket will soothe your anxiety (and help the planet)
At a time of unprecedented anxiety in the United States, many Americans are looking for ways to…
The greenest, most transparent furniture factory in the world!
The Vestre Plus is the greenest, most transparent furniture factory in the world—and you’re invited…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
Effective Link-Building for B2B Marketers
Growing your backlink profile is an indispensable part of your B2B marketing efforts. But if…