Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Browsing: ISD Global
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
Bob Cohn joined The Economist Group in February after more than a decade at…
Ogilvy Updates USPS’s Famous ‘Neither Snow nor Rain’ Creed for the Trump Era
Snow, rain, heat and gloom of night are the least of the U.S. Postal Service’s…
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…