It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
Browsing: ISD Global
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…
James Manyika speaks with Richard Haass about businesses as ‘global entities’
“We’ve got to expect that we’re going to be in a world of greater, not…
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
How to Use LinkedIn Stories to Promote Your Business [Infographic]
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in…
The Digital Landscape Post-Pandemic
Streaming services, video communications, home office tech and gaming platforms have been among the few…
McDonald’s “The gift” by Leo Burnett
https://youtu.be/D7ANny8roV0 McDonald’s recreates that first car feeling, to the tune of Westlife. The ad follows…