Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
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Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle.
Booze brand turned an Instagram photo into a social stunt in a matter of hours.…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
What 12,000 Employees Have to Say About the Future of Remote Work.
Although the COVID-19 pandemic has led to economic, health, and social devastation, it has also…
Keeping The Advertising Industry Honest (Episode 24)
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence…