Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
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Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Why is Pfizer advertising a vaccine that gets plenty of free promotion?
Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
Ikea launches a massive collection for gamers—including the weirdest product it has ever made
See more than 30 new products, from chairs to neck cushions. Of all design trends…
How to unlock the value of your next B2B video marketing campaign
Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and…