Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Browsing: ISD Group
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How to become ‘tech forward’: A technology-transformation approach that works
Getting value from tech relies on tackling multiple interdependent programs at once. For executives looking…
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…