Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
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Should Your Advertising Agency Podcast?
Does The World Need A New Advertising Agency Podcast? The big question… Should an advertising…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products
Gary Hustwit and Trollbäck+Company created this beautiful rendition of the designer’s timeless rules for good…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn’t even allow this company to advertise on their sites, the founder…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
The Art of Old School Marketing to a New Generation
It all began with the insight that a whole generation were not tuned into great…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…