Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
Browsing: Jack Trout
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…