The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: James Bond
25 years ago, ‘Waterworld’ forever changed how we think about hits and flops
The calculus on what makes a movie a success or a bomb continues to evolve,…
15 movie posters by legendary late designer Bill Gold
Gold’s design for Casablanca was his second assignment, fresh out of Pratt. Yesterday was a sad day…
How brands are capitalizing on Snapchat “micro-moments”
Snapchat: The King of Millennial Micro-Moments In 2015, Snapchat put the world on notice that…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…