How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
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How synesthetic marketing can boost brands
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a…
How six-second TV ads capture attention
Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…
Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…