What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Browsing: John Zhang
Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Less Is More: Redefining the Luxury Goods Market
The 1980s is often remembered as the decade of excess. Big hair, big shoulder pads,…