Finding Your Voice: Why Confidence Is Key to Persuasion
Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but…
Browsing: Jonah Berger
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
7 Books Every Marketer Should Read Before Selling Anything
I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d…