The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
Browsing: Journal of Marketing
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Has the Sharing Economy Disrupted Marketing? Not Quite…
The sharing economy has been revolutionary for consumers. Enabled by the internet, they have more…