A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…
Browsing: Journalists
You Need Trust Creators, Not Content Creators
Price and trust. When you boil it down, these are the two levers brands have…
CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…
Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
Why You May Not Even Notice The New York Times’ Major Home Page Redesign
Good UX for journalists is just as important as good UX for their readers. On…
Is it worth investing in PR?
Why We Decided to Invest $48k in PR for Launch Of the tens of conversations I’ve…
Social media disrupts our notions of literacy
Donald Trump, the First President of Our Post-Literate Age In the wake of the 2016…
What Instagram Star Louise Delage Can Teach You About Marketing
Meet Louise Delage. She’s the girl women want to be and men want to be with.…