How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Browsing: Just do it
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Brands and Politics: Should you join the debate?
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are. People are not rational. You can…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…