‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Browsing: Kantar
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it…
The power of provenance: how trading on their country of origin can help brands grow overseas
An international presence allows brands not only to broaden their footprint into fast-growing markets, but…
FMCG brands can win market share by courting ‘eco-active’ consumers
Investing in sustainable innovation can help brands win a growing market share of spending by…
Top tips on growing brands now and into the future
Did anybody else think that was a weird Easter? We live in such strange times,…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Digital strategy in healthcare marketing: Pathways to success
The ten articles in January 2020’s Admap examine how digital is fuelling innovation in the health and wellness…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…