Advertising September 16, 2020 0 Gen Z is better at recalling ad content than older consumers Gen Z consumers are often considered to have lower attention spans than older generations, but…
Branding July 26, 2018 0 Papa John’s to cut founder out from all branding Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
Branding May 13, 2018 0 BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…
Branding February 8, 2016 0 No diet on brand spending! Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…