Advertising April 10, 2017 0 How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Advertising January 30, 2016 0 Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…
Advertising December 28, 2015 0 Top 10 luxury advertising efforts of 2015 For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…