Rethinking brand safety in a crisis
Brands blocking publisher content related to current events such as the coronavirus or Black Lives…
Browsing: Keywords
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
AI for SEO: What You Need to Know
Do you rely on SEO to attract and convert relevant traffic to your content and…
How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
The ultimate guide to strengthen your local SEO strategy
Every business should have a local SEO strategy if they don’t want to miss out…
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…