Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
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RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…