Branding October 8, 2017 0 Why the death of a brand doesn’t have to be a Kodak moment There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
Advertising September 27, 2017 0 Kodak captures special ‘moments’ in its latest campaign At one time, Kodak ruled the world of technological disruption with its camera and film developments. The…
Innovation February 10, 2016 0 Why the Best Technology Isn’t Always the Winner https://youtu.be/cwA3_66hjjs Anyone who has watched the evolution of technology knows that sometimes, clever new technologies…