Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
Browsing: KPIs
Corporate America in crisis! Would thinking like the royals solve a big problem?
Some years ago, I was advising one of the major royal families in the world.…
Making the most of Facebook marketing
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has…
Stop Drowning in Metrics and Optimize KPIs That Move the Needle
There are countless ways for a baseball team to win a game. Maybe it ends…
How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
Your team has finally done it. After nearly five years of blood, sweat, and toil,…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…