Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Browsing: KPMG
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
The cost-of-living crunch: what it means for marketing, and what to do next
2022 was always going to be a difficult year as the after-effects of the pandemic…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
Top marketers answer: what is keeping CMOs up at night?
Marketing asked top marketers Carmen Bekker, KPMG, and Dean Chadwick, Velocity, to answer: what is keeping…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or…