How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Browsing: Landing pages
Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type…
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping…
How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…
Four Steps to a Winning Lead-Generation Process [Infographic]
I’m sure this will come as a shock, but sometimes we marketers are guilty of…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…
What brands can learn from political campaigns
Beyond Tweets: Digital Lessons From Presidential Campaigns In mid-October, not long after Donald Trump drew…
How to Work With a Graphic Designer to Get Results You Love
Is bad design costing your business? A lot of small business owners overlook the ways…
5 Top Marketing Automation Tools for SMB’s
Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools…
How to Build a High-Converting Marketing Funnel [Infographic]
Follow these seven steps to consistently attract and convert more customers by building an automated…