A New Year’s resolution for bosses: Abandon these 6 expressions
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
Browsing: Language
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
What Poker Can Teach Us about Making the World a Better Place
In her new book, The Biggest Bluff, psychologist and journalist Maria Konnikova writes about her immersion into…
Can This New Alternative to Braille Change the Way Blind People Read?
ELIA is a breakthrough new language for the blind that can be mastered in a…
Want To Learn A New Language? With This AR App, Just Point And Tap
A new demo shows how augmented reality could redefine apps as we know them. There’s…
Social media disrupts our notions of literacy
Donald Trump, the First President of Our Post-Literate Age In the wake of the 2016…
The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…