Branding May 6, 2022 0 Culture Clash: A Lesson from the Theranos Case As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R.…
Conversations May 10, 2020 0 Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Branding August 29, 2019 0 How to Know When Rebranding Is Right When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…