How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Browsing: Learning
6 Principles to Build Your Company’s Strategic Agility
In early 2020, Airbnb was headed for a banner year — bookings were up, expansion…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
Want To Learn A New Language? With This AR App, Just Point And Tap
A new demo shows how augmented reality could redefine apps as we know them. There’s…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…