Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
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‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers. With an…
Why Chat May Be King Of The New Mobile Landscape
Tech giants and hopefuls alike are betting on messaging apps—and conversational interface—as the future of…
Emojis are changing the language of marketing
The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and…