Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
Browsing: LinkedIn
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
In early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of…
Three Ways To Use LinkedIn To Grow Your Network
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met…
4 Reasons Your Team May Be Overwhelmed by Social Marketing
Social marketing has become one of the most effective and frustratingchannels for marketers and growth people.…
5 Steps to Grow Your YouTube Channel in 2019
As you make your strategic plans for 2019, look no further than YouTube. With over…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
The Science of Sharing: Who, What, Where, and Why [Infographic]
It’s the holy grail of social media marketing: How do you get users to share…