Why Are People Mad About the New Nokia Logo— and Is It Warranted?
VP, Creative Director L.A. Corrall (FKA L.A. Hall) at COLLINS is a Filipino-American multidisciplinary designer…
Browsing: Lippincott
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…