Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Browsing: Location Data
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…