Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Browsing: Logo
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
What’s the worst political campaign branding of all time? Experts weigh in
Political gaffes or so common they could be their own subgenre. A slip of the…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?
Even SpaceX is a massive fan. NASA astronauts safely returned to Earth this past weekend,…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
NASA brings back its iconic worm logo
The agency’s iconic logo is coming back into orbit. In 1992, NASA retired its iconic…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…