The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Browsing: Logo
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…
Creative Block? Try Thinking Like An Architect To Build Great Ideas
Ideas don’t come out of the blue—they’re created contextually. Here’s how Snøhetta built a foundation…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…
Meetup’s New Brand Identity: Now Less Awkward Than Meeting IRL
“The moment we realized it had to go was when we realized that our logo…
What’s The Greatest Logo Of All Time?
From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more…
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…